STATE FARM

Your Ride Your Stuff

We were asked to create 100 pieces of content that could span three months on social to show how much our things (a sofa, a house, and a car) are a part of our lives and why we need to insure them. We ended up making three films, one for each thing, that acted as a library that we were able mix and match or use individual scenes to create the various deliverables.

CONCEPT + AD: Lindsey Eckwall
CONCEPT + CW: Katharina Schmitt
ECD: Cam Hoelter
Producer: Kelly Treadway
Director: Matt Firpo
Post-Production: Beast
Agency: DDB NY
Client: State Farm