VERIZON

#NotDone

The first computer code? Written by a woman in 1843. The calculations for the first modern GPS? Developed by a woman in 1956.

History has often overlooked the achievements of women in tech, science, and entertainment. Today, not enough has changed. Women hold just 24% of tech and entertainment jobs. And so, the Verizon Future Fund was created—to support emerging female talent in these fields. To drive awareness around this effort, we started a conversation using the go-to platform for careers, Linked In. For the first time, we put history’s most innovative women back to work. As female pioneers who experienced the ultimate inequalities in their fields, they served as provocative reminders that yesterday’s bias is not just a thing of the past. Until we have more women in tech and entertainment, history tells us we’re #NotDone.

AWARDS
Clio Bronze – Social Media, Single Platform
Shorty Winner – LinkedIn 
Shorty Winner – Organic Promotion
Shorty Finalist – Spokesperson
ADC Bronze – Advertising / Craft in Writing
ADC Bronze – Interactive / Social Media
ADC Merit – Design for Good / In-House 
One Show Bronze – Social Media: Social Post / Series
AICP Next Winner – Influencer
AICP Next Winner – Social

Cannes Shortlist – Use of Social Platforms, Channels

D&AD Shortlist – Social

Sharing personal experiences, posting stats and videos, and engaging with followers, our historical figures created 21st century content.

We worked with historic estates to create authentic and informative profiles.

Concept + AD + Design + CM: Lindsey Eckwall
Concept + Copy + CM: Marissa Cuconato
CD’s: Topher Moran + Melissa Avery
ECD: Marc Sobier
VP, Head of 140: Mike Wente
CCO: Andrew McKechnie
Strategists: Christine Osborne Gill + Victoria Roedel + Marika Shaub
Producers: Lizzie Haberman + Maggie Miller
Account: Jenny Papo + Alana Visconti + Emily Rodriguez
Editors: Cobi Byrne + Josh Rathmell
Production Partner: The Mill
Client: Verizon
Agency: 140