STATE FARM

Your Month in Money

State Farm knows saving money isn't always easy. To help imagine what little changes might look like and add up to, we transformed one woman's monthly expenses into a real-life experience to help the brand create four lesson and five quick tip videos driving to LetsStartToday.com.

AD: Lindsey Eckwall
Creative Producer: Jason Sheldon
Copywriter: Sheila Eastman
CD's: Katie Bero + Brian Culp
ECDs: Cam Hoelter & Mel Routhier
Production: 1st Ave Machine 
Directors: Tucker Bliss + Karim Zariffa
Post-Production: Beast, John Resner
Client: State Farm
Agency: DDB NY