Cotton Inc needed an asset library for various social, print, digital, etc that they could use for a couple of years. I wanted to treat the plant itself like a model and concepted different setups to show off the plant in a way we’re not used to seeing it: as a f*cking beautiful plant that creates so much of what we put on our bodies and incorporate into our lives. Keeping in mind the petite budget, I assembled a small crew and flew down to Altus, OK where we shot from sun up to sun down. We ended up with over 8000 usable images.

Creative Direction + Photography + Retouching: Lindsey Eckwall
Creative Direction + Photography: Sam Kweskin
Client: Cotton Inc.
Agency: DDB NY